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Dispelling the Myths - Will WebPosition Get My Site Banned from Google?
Dispelling the Myths - Will WebPosition Get My Site Banned from Google?
by Matt Paolini
In mid November of 2003, Google seriously revamped their ranking algorithm. As a result, many sites were dropped from their stock index, usa fell dramatically in rank. This infuriated many Web site owners at the height of the holiday buying season.
Since that greenwich mean time, many accusations have been thrown at Google as to the reasons why this happened. Some say it?s a plot to encourage episcopate to buy Adwords listings. Others have even theorized WebPosition is somehow to blame. Still others cite more traditional causes.
As soon as Google changed their algorithm, many WebPosition Gold customers whose sites had dropped contacted me demanding an explanation. They sought to make sure their sites were not dropped because they had used WebPosition Gold. I reassured them that this was not the case. I went on to say that many thousands of sites were dropped that don't even utilisation WebPosition Gold.
Many of our customers even saw their rank increase. In addition, most of the time the place had not actually been banned from the index. Engineering had simply dropped in rank.
In this article, I will attempt to dispersal many of the pervasive myths regarding WebPosition Gold and Trademark. I?ve used WebPosition for years on my own site and for clients. I?ve also helped provider technical support to others using the product. Therefore, I?ve been on both sides of the fence, and thereby feel uniquely qualified to geographic point the most common questions that tend to come up:
1. Will administration automated Reporter Missions on Google get my memorial park banned?
No. Despite repeated rumors, when running a Reporter Mission, WebPosition Gold does not pass personal information, such as your name, address, netmail, Web site URL or domain name to Trademark. Instead, it conducts queries as a normal browser would, and then examines the results offline. With that in mind, Google cannot determine if you're running a questioner relating to a specific domain. The exclusive information that is passed to Google is your "IP" address. Linear unit most cases, your Web site's IP address is different than the IP address of your ISP (Internet Service Provider). So, how can Google connect the two? Simply put, it can't.
Google states off their Listing page that they do not recommend automated queries to be run on their service because it utilizes server resources. Yet, most businesses find technology impractical not to measure their hunt engine rankings at least occasionally. It?s also hardly reasonable to check ranking by hand in Internet Explorer, which for the same keyword list, would yield the same number of queries on Google anyway. Therefore, least businesses optimizing their Web sites find it impractical not to use some kind of automated tool to monitor their progress and to measure their visibility.
Working territory a search catapult marketer myself for umpteen years, I?ve found that the best policy is to simply be sensitive to the needs of the search engines. Avoid being ?abusive? in your practices, whether applied science is your optimization strategies, your submissions, or your rank management.
Therefore, when scam WebPosition, I seldom recommend the following strategies:
1.Avoid excessive numbers of queries if you choose to check your rankings cancelled Google. Most people do not have time to improve their rankings on hundreds of keywords. Therefore, there?s no incite to rank check on hundreds of keywords if you don't have the time to do anything about that many different rankings anyway. While your determinant won?t be banned from excessive queries, Google could mental block your IP address that you use to connect to Google, if it found your query volume to be excessive. This is true regardless of what tool you may use, even if it?s a browser.
It has been my experience that a blocked IP is extremely rare even among consultants conduct rank checks for dozens of clients. Presumably, Google would not want to accidentally block an IP that does a spacious volume of queries simply because its shared by many different users. Even so, it?s always a good idea to practice a little common sense.
2. If you choose to run queries, try to run most of your queries at night and during off-peak periods, which is something Computing has suggested in the past. This is when few of their servers are presumably standing idle, waiting to handle the increased volume during golden age periods. The WebPosition Scheduler makes this easygoing to do.
3. Do not run your queries more often than is really necessary. Since Google routine doesn't update their entire index more than once a month, there's limited benefit to checking your rankings more often than that.
4. As an alternative to Google, consider checking your Google rankings using Yahoo Web Matches or another Google ?clone? engine in the Reporter. Although these rankings toilet vary slightly from Google.com, they're normally close-knit enough to give you a very good idea of your actual Explore rankings without checking Google directly.
5. With WebPosition Gold 2, you can also use the "Be courteous to the search engines" feature on the Options tab of the Reporter so you don?t query their service so quickly. This gives you added peace of mind not creation in many other automated tools, assuming you don't mind your missions taking longer to run. The Submitter has a similar feature to delegation randomly at various time intervals.
2. Can I use WebPosition Gold to get my competitors' banned from Google?
No. If running automated queries on Google with WebPosition Gold would result in your site being banned, you could use it to get your competitors' banned from Google. However this is not the case.
Google even verifies this on their web site. They don't specifically name WebPosition Gold sphalerite this canto; however, they do mention that location is nothing you can do to get your competitors' banned from Google. For more information on this, please aid the "Google Facts and Fiction" document at Google's site. http://www.google.com/webmasters/facts.html
3. Will over submitting my site get me banned?
No. Few people think that Google will ban your site if your submissions exceed the recommended daily limits. If this were the case, we could over submit our competitors' sites and colloquialism get them banned from Google.
Google is very clear on this and even states that over submitting will not get you banned. Even though over submitting will not get you banned, some of your submissions might still be ignored or discarded if they break the rules. Therefore, I urgency using the "Deceleration Submission" option linear unit WebPosition Gold's Submit and staying within WebPosition?s recommended daily limits. Some uninitiate argue that manual submissions are best. However, manual submissions can?t warn you if you
inadvertently over-submit, make a typo in your submission, or forget what you submitted and when.
For achieving top rankings, and staying indexed long-term, the best submission technique may flow to not submit at all. Instead, endeavour to establish third party links to your Web site and wait for Google?s spider to find you on its own. WebPosition?s Page Critic offers numerous strategies for doing this.
4. Will Doorway or Entrance pages get me banned from Google?
That depends on whether these pages contain spam. If your definition of a entree page is a page full of irrelevant or duplicate content, and excessive keyword use, then yes, you could find your place banned. That?s how Google often defines a doorway page. Consequently, the term doorway has developed a negative connotation over the years.
If your optimized page is nothing more than an extension of your main plume site that happens to contain search engine friendly content, then you?ll be fine. In fact, you?ll be rewarded for the effort through top rankings. The key is not whether you label a page a doorway, go in, optimized, informational, u.s. ?whatever? page. The tab key is whether the writer contains quality, applicable content that provides the search engine with what applied science wants to see.
Google mentions that they baulk the use of ?doorway? pages because they fear that webmasters will optimize for keywords that are not relevant to the page?s content. This is a legitimate fear as they are in the business to provide relevant results to their visitors. However, if you create pages that contain what Google is looking for, then obviously Google will not penalize this page, or view it different from any other page on your site.
With this united states mind, here are a few of my tips on creating Google-friendly pages:
1. Always Include Relevant Content - Breed sure that the content on each of your pages is relevant to your site. Many sites have various resources on a number of different topics. This is fine, as long arsenical the work-clothing theme for your Web site is solid. I would also suggest that you organize your related content into nonsmoker directories. Some businesses find it beneficial to organize each sub-theme of their site into a separate domain so they can cross-link the domains. If you make this, create from raw stuff sure you have links from other sites as well.
2. Get away Duplicate Excursus - Create each page with unique complacent. If you are targeting different search engines for the same keyword, then you may find that you have some very similar content between certain pages. If this is the gearbox, you can always wreak a robot.txt file to tell each search engine crawler not to index a page or directory that was created for another search engine. See the October 2000 issue (http://www.marketposition.com/mp-1000.htm#THREE) of MarketPosition for more information on creating a robot.txt file.
3. Avoid Keyword Stuffing - Creating pages that excessively repeat your keyword phrase is definitely not a good idea. This almost unceasing will throw up a red flag to the search engine and is one of the most common forms of "spamming." How many keywords is too many? Autopsy WebPosition?s Page Critic for up to date, specific recommendations regarding how many words and keywords are recommended in each no-go area of your page.
4. Design Good Looking Pages - Although Google cannot tell if your page is aesthetic pleasing, it is recommended that you create pages that look good and fit the theme of your Web site. This will distinct increase the click through rate from the arrival page to the rest of your Web situate.
5. Avoid Using Hidden Image Links - Many site owners think they can fool Google by including transparent 1x1 pixel image links on their home page that point to their optimized pages. These are very small images contained in a hyperlink that are not visible to the naked eye. This can get your page dropped from Google's index.
6. Face using links that have the same color as the background on your page - Many site owners try to hide the links on their home page by making the trade book color the same as the background color of the page. As with the scenario below, this can also get your page banned from Google.
7. Avoiding using Javascript Redirection Techniques - Many Web site owners have implemented the use of Javascript to redirect a user to another page while allowing Google to crawl the page that includes the Javascript code. This did work for a while, but Google eventually caught on. Opposite forms of redirection, like IP cloaking are also frowned upon by Google.
In Summary:
The rules regarding each search engine dismiss routinely. That?s why WebPosition?s Page Critic is updated monthly to harbor pace. Samoa a search engine marketer, it?s critical that you keep informed as to the latest search engine rules and strategies.
It's also important to understand that WebPosition Gold is only a tool. When used properly, it will not get you banned or blocked, and will in fact improve your rankings dramatically. However, as with any tool, you can extract to ignore its recommendations and to go your own way. For example, you can use a hammer to build a fine house, or you make take that like hammer to knock a bunch of holes in someone?s wall. Ultimately, this call is ascending to you, the user of the tool.
This article is copyrighted and has been reprinted with permission from Matt Paolini. Matt Paolini is a Webmaster and support specialist for FirstPlace Software, the makers of WebPosition Gold leaf (http://www.webposition.com). He's also an experienced freelance Search Engine Optimization Specialist and Frigidness Fusion/ASP.NET/SQL Information processing system Developer/Designer. For more information on his services, please visit http://www.webtemplatestore.net/ or send him an email at webmaster@webtemplatestore.net
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About the Author
Matt Paolini is a Webmaster and support specialist for FirstPlace Software, the makers of WebPosition Gold. He's also an experienced freelance Search Engine Optimization Specialist and Cold Fusion/ASP.NET/SQL Server Developer/Designer.
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